Invitation IMD // Time to rethink sustainability strategies 25 March 2025 Paris

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Time to rethink sustainability strategies
25 March 2025
Paris



 

Dear Fellow Alumni,

Join us for an engaging IMD alumni chat with Professor Frédéric Dalsace, Professor of Marketing and Strategy at IMD.

During this session, Frédéric will tell us how it is "Time to rethink sustainability strategies."

Sustainability fatigue seems to be setting in the corporate world after 20 years. We suggest the shift occurs because we may not have been asking the right question. Instead of “How could we be more sustainable?”, we should ask, “How can we leverage sustainability to maximize customer value?”. Based on our new book "Clean Winners", join us and learn about sustainability strategies that put customers first at the product, business model, and strategic levels.


Event details

Date: 
25 March 2025

Time: 19:00 - 21:00

Venue: CISCO France, 20 Rue Washington, 75008 Paris
Note also that entry to CISCO premises requires presenting an ID at the entrance.

Costs: No charge

Dress code: Casual business attire
Communauté

CISCO France

20, Rue Washington 75008 PARIS

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