V-ZUG, Swiss by origin: Leveraging ‘Made in Switzerland’ to Build a Global Swiss Brand Icon

V-ZUG, Swiss by origin: Leveraging ‘Made in Switzerland’ to Build a Global Swiss Brand Icon

2024-09-18T15:45:00+00:00

2024-09-19T19:00:00+00:00

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Dear EPFL graduates,IMD Alumni Club of Lausanne has the pleasure to invite you to their upcoming event, with the leader of one of Switzerland's most regarded and cherished brands.Featured Speaker: Peter Spirig, CEO of V-ZUG GroupJoin us for an inspiring presentation and discussion on how V-ZUG is:Turning the cost disadvantages of Swiss local production into a competitive advantageWalking the talk of sustainabilityLeveraging 'Made in Switzerland' to build a Swiss brand icon globallyAbout Peter Spirig:Peter Spirig, born in 1973, has been at the helm of V-ZUG Group as CEO since September 2020. With a rich background in international business, Peter previously served on the Executive Committee of Arbonia and held leadership positions at Franke in Asia. His career began with the Holcim Group, where he worked across Switzerland, Thailand, and Sri Lanka. Peter holds an MSc in Civil Engineering from ETH Zurich and an MBA from INSEAD Fontainebleau, complemented by an Advanced Management Program at Harvard.About V-ZUG:V-ZUG is a renowned Swiss manufacturer of high-quality household appliances, with a rich history dating back to 1913. Known for its innovative and premium products, V-ZUG specializes in cooking, dishwashing, refrigeration, laundry, and fabric care appliances. The company takes pride in its Swiss heritage, maintaining production in Switzerland while expanding its global presence. V-ZUG is recognized for its commitment to sustainability, technological innovation, and exceptional design, embodying the precision and quality associated with Swiss manufacturing.Event Details: Date: Wednesday, September 18, 2024Time:17:45 - 18:30: Event opening and badge retrieval18:30: Presentation startFormat: Presentation with Q&A discussions followed by Networking DinnerVenue: IMD Campus - Maersk Mc-Kinney Moller Center (M100)Registration Deadline: September 10, 2024Why Attend? Gain insights into V-ZUG's innovative strategies for global expansionLearn how Swiss companies can leverage their heritage for international successDiscover strategies for turning perceived disadvantages into unique selling pointsExplore effective ways to leverage company heritage in marketing and brand positioning while balancing tradition and innovationNetwork with fellow alumni and industry leadersEngage in thought-provoking discussions on sustainability and competitive advantage of Swiss productionWe look forward to welcoming you back from the summer break with this exceptional event. Don't miss this opportunity to engage with one of Switzerland's most dynamic business leaders and reconnect with your EPFL network and the IMD network.

https://epflalumni.ch/fr/event/v-zug-swiss-by-origin-leveraging-made-in-switzerland-to-build-a-global-swiss-brand-icon/2024/09/18/761